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Service Design · Experience Design · Insurance

Turning a fragmented claims operation into a role-aware, measurable product.

A 6-month strategy-to-delivery redesign of an insurance brokerage's Claims Management System, built for 1,500+ professionals across P&C, Management Liability, and Workers' Compensation.

RoleLead Designer & Strategist
Timeline6 months
Users1,500+ professionals
Year2024
Claims Management Platform dashboard

Overview

The Claims Management System was the operational backbone for P&C, Management Liability, and Workers' Compensation claims. The problem wasn't just usability — the business was losing time every day because work was split across the CMS, Outlook, spreadsheets, and manual queues.

"This project was not about making an old system look better. It was about turning a fragmented claims operation into a role-aware, measurable, and scalable product experience."

My role was to lead the redesign from strategy through research, IA, prototyping, validation, and stakeholder alignment — and to satisfy users, engineering, compliance, and business leadership within a hard 6-month window.

Business context & constraints

Before drawing screens, I needed to understand what the organisation was actually trying to recover: time, service quality, compliance confidence, and operational control. This wasn't a UX brief — it was a business emergency in slow motion.

Three constraints shaped every decision: a hard 6-month deadline, existing EPIC and Outlook infrastructure that had to be preserved, and strict regulatory requirements. I treated compliance, timeline, and technical feasibility as design inputs, not blockers — in a constrained enterprise environment, structured design beats blank-slate creativity.

Stakeholder alignment

The project had three different languages in the room: business wanted efficiency, engineering wanted feasibility, and compliance wanted control. I used the strategy brief, heuristic report, personas, IA, and prototype as decision tools — not just deliverables — to turn opinion into evidence-based decisions whenever conflict appeared around scope, integrations, or access control.

Discovery & research

Discovery started by mapping users before interviewing them — which roles existed, what they owned, and what daily work actually looked like.

  • A user profile matrix proved a one-size-fits-all design would fail.
  • Task profiling revealed role-specific needs, like the Shared Email Inbox.
  • Task prioritisation decided what deserved first-level navigation.
  • Structured interviews converted pain points into seven named design requirements.

In parallel, I ran a heuristic evaluation against the legacy system. Four critical violations became non-negotiable redesign requirements: visibility of system status, recognition over recall, consistency across modules, and user control (no undo or recovery). Both interviews and heuristics converged on the same conclusion — the system was offloading cognitive work onto users.

Personas & scenarios

Two validated personas clarified two operating modes: Jack represented complex review and full claim context; Sammie represented speed, visibility, and handoffs. Scenario-based storytelling — Jack's meeting-prep failure, Sammie's FNOL flow — made the cost of the existing system visceral for stakeholders rather than abstract.

Information architecture & design

Card sorting showed users organised their thinking around the claim file, not isolated system modules — so the new IA used role-based entry points, task-first navigation, a central claim file, and secondary admin/reporting flows. IA was the highest-leverage investment in the entire project.

I used SCAMPER to keep ideation structured and accountable to research: substitute flat tables, combine claim file and email, adapt task panels, magnify status visibility, eliminate unnecessary steps, and rearrange navigation around user relevance. The old dashboard — a flat intake table — became a role-aware workspace with Today's Tasks, smart filters, inline status badges, and role-aware claim lists.

Four strategic decisions

  • Outlook integration — eliminated constant app switching.
  • Automated task creation — replaced manual handoffs between teams.
  • Real-time EPIC sync — removed stale-data decision-making.
  • Self-service contact directory — retired the Excel spreadsheet and 3-day IT ticket process.

Each was a cross-functional initiative requiring design, engineering, compliance, and business alignment — not just a UI feature. Integration was the user experience; the biggest wins came from eliminating boundaries between systems.

Validation & change management

The Figma prototype became the living contract between design, engineering, business, and testing — protecting design intent from dilution during implementation. Validation used remote testing with six participants across Consultant, Co-ordinator, and Coverage Manager roles, measuring performance against a seven-task protocol, not just preference.

Round 1 exposed document-classification and status-escalation issues — treated not as failure, but as the mechanism that made the design production-ready before it reached engineering. Testing failure at prototype stage is cheaper than discovery at deployment.

Deployment isn't the end — adoption is. A redesign that 1,500 people don't adopt is still a design failure, so rollout included stakeholder previews, role-specific onboarding, and developer handoff documentation that protected the usability gains earned during testing.

Impact

Every KPI closed the loop back to a research problem. Measurement — efficiency, effectiveness, errors, memorability, satisfaction — was defined before a single screen was drawn.

85%+Task success rate after iteration
3 days → 30sContact update time
14 → 8Steps in the standard task (−43%)
40%Average task time reduction
3 of 4Daily app switches eliminated
~1 hr/dayRecovered per user
~345,000Hours returned to billable work annually
1,500+Professionals onboarded
This project proved that UX, positioned correctly, isn't a finishing layer — it's an organisational lever for productivity, compliance, adoption, and scalable operations.